TOMY CORPORATION ANNOUNCES LAUNCH OF TOMICA EXCLUSIVELY AT TOYS“R”US
LOS ANGELES – Sept. 15, 2010 – Global toy industry stalwart TOMY Corporation today announced an exclusive first-year retail partnership with Toys”R”Us to introduce TOMICA, Japan’s number one die-cast car and toy train line in the United States. The brand will launch exclusively at Toys”R”Us stores nationwide, as well as online at Toysrus.com in early October. The new TOMICA line promises to bring back traditional road and rail playtime that parents and children love, with improved items and newly developed products for avid fans and collectors to enjoy.
“TOMICA is one of Japan’s most well-respected toy brands, and has contributed to family fun in Japan for more than 40 years,” said Mark Shinohara, executive vice president and COO at TOMY Corporation. “We are delighted that Toys”R”Us has chosen to help us kick off what we hope will be a similarly successful run here in the U.S. for one of our most cherished franchises.”
“As a global toy retailer, Toys”R”Us has the ability to identify great products from around the world, and TOMICA, which has a rich history of creativity and collectability in Japan, will be an exciting addition to our stores in the United States,” said Richard Barry, vice president, general merchandise manager, Toys”R”Us, U.S. “There is no better place to introduce new product lines than at Toys”R”Us, and we look forward to introducing the TOMICA brand of trains and cars to kids, parents and collectors.”
This initial launch of TOMICA will feature seven die-cast car sets, three train sets, six accessory sets, six destination sets and five deluxe play sets. The TOMICA car and train line features a robust combination of auto and locomotive play that teaches kids the rules of the road and helps them expand their imaginations with massive building potential. The Mega Station offers a great platform for kids to create a massive transportation network, while the Road and Rails set gets kids started on their very own train conductor adventures. If trouble arises in the TOMICA Hypercity, kids can call on the Police Headquarters or Fire Station playsets to save the day! When kids aren’t driving one of the many officially licensed cars around Hypercity, or manning a train, they can visit the TOMICA Pizza Shop, as well as many other fun stops that bring the city to life.
Die-cast collectors of all ages will be in for a 1:64 scale treat when they get their hands on the officially licensed cars from Mazda, Mitsubishi, Nissan, Subaru, Suzuki, Toyota and others at Toys”R”Us stores. As an added bonus, the trains in the new TOMICA line are direct decedents of Japan’s classic and updated Plarail train system, TOMY’s iconic toy train and track system which was introduced in Japan in 1959.
TOMICA will be available in early October at Toys”R”Us stores, as well as online at Toysrus.com. The products will be showcased with dynamic displays in each Toys”R”Us store.
For more information regarding TOMICA and TOMY Corporation’s consumer products, please visit www.TOMY-USA.com or www.Tomica-USA.com.
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About TOMY Corporation
With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world’s oldest and most endearing toy companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY’s mission is to produce toys, videogames and merchandise for North America that entertain and inspire children and adults. TOMY Company in Japan currently manufactures the TOMICA brand line of die-cast cars and the Plarail line of train sets. The North American Toy Division will be launching the combined TOMICA die-cast car and train line in North America this fall. TOMY Corporation is a subsidiary of Japan-based TOMY Company, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com.