So Sal had brought up the concept of brand loyalty to me a little while ago, where you usually only purchase a particular brand of product. Then I came to the realization that I am very brand loyal.
So this story begins with jeans. I am pretty attached to Express jeans. For the past few years I have strictly only purchase/wear Express jeans. I’m not sure why, I guess I liked the way they fit, so I stuck with them.
Well today I deviated from my norm. Not by choice though, for the first time Express did not offer me any jeans I liked. So I went on an epic journey to find the right pair of replacement jeans. Which was pretty tough. Everywhere I went the jeans had all these weird designs and pockets on them. I wanted something simple, and I wasn’t about to get some Levi’s…lol
So I came across Lucky Brand Jeans, and they were simple enough so I decided to buy some. Will this lead to a new brand loyalty? Who knows.
Something else I am brand loyal to is The North Face jackets. I pretty much only wear North Face jackets, with very few exceptions. To give you an idea I have about 8 of them so far, and I usually get a new one every year.
Anyways heres some pics.
